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• <br />• <br />• <br />RESOLUTION <br />DOWNTOWN MALL MARKETING DURING MALL RECONSTRUCTION <br />$50,000 <br />WHEREAS, the Downtown Mall will be undergoing signification reconstruction over <br />the next two (2) years; and <br />WHEREAS, the Downtown Business Association and other mall merchants have <br />proposed that the City alleviate the impact on their businesses by contributing a maximum <br />of $50,000 to support and implement a marketing plan for the Downtown Mall during the <br />reconstruction period; and <br />WHEREAS, the City funding would be matched dollar- for - dollar by the Downtown <br />Business Association in either cash or in -kind services; and <br />WHEREAS, a committee of Downtown Mall merchants and City staff would be <br />created to oversee the development and implementation of such marketing plan; now, <br />therefore <br />BE IT RESOLVED by the City Council of the City of Charlottesville, Virginia that the <br />sum of $50,000 of currently appropriated funds in the Capital Improvement Fund (Mall <br />Construction Account P- 00156), is hereby allocated to support marketing efforts during the <br />reconstruction of the downtown mall, <br />• BE IT FURTHER RESOLVED by the City Council of the City of Charlottesville, <br />Virginia that the City will match, dollar- for - dollar, expenditures for marketing by Downtown <br />Mall merchants or businesses, in either cash or in -kind services, as approved by City staff, <br />up to a maximum of $50,000. <br />Approved by Council <br />October 6, 2008 <br />CA Alf <br />rk of City Council <br />