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IDENTITY THEFT POLICY <br />Section 1. PURPOSE <br />• A. The Federal Trade Commission ("FTC') has instituted a rule that goes into effect May 1, 2009 ("Rule'), <br />whereby all creditors, as defined in the Rule, must implement a written identity theft prevention program to <br />detect, prevent, and mitigate identity theft in connection with the opening of an account or any existing <br />account. The City of Charlottesville, Utility Billing Office (Utility) is a creditor for purposes of the Rule. <br />B. The Utility shall take certain steps to comply with the Rule of the program as hereinafter defined, which <br />shall then constitute the Utility's Identity Theft Policy ("Policy"). Also contained in this Policy are the <br />Utility's procedures for compliance with the Virginia breach of personal information notification statute. <br />C. The purpose of the Policy is to identify and mitigate instances of identity theft, by detecting "Red Flags." <br />Red Flags include, but are not limited to, the following: <br />1) Alerts or notifications from consumer reporting agencies <br />2) Presentation of suspicious documents, such as identification documents that have been forged <br />or altered <br />3) Presentation of suspicious personal identifying information, such as a suspicious address <br />change or social security number <br />4) Unusual account activity <br />5) Notices from customers, victims of identity theft, law enforcement, or other persons regarding <br />identity theft in connection with covered accounts held by the creditor. <br />Section 2. NEW CUSTOMER ACCOUNTS <br />A. Whenever any new customer applies to the Utility for water, sewer, and/or gas service, the Utility shall <br />require the applicant to submit certain information, including but not limited to, the applicant's name, the <br />• address for which service is requested, and the applicant's social security number. <br />B. Upon the securing of this information, the Utility shall run a check on these three (3) information fields <br />against the Utility's current database in order to see if any of the fields are duplicates. <br />C. In the event that any duplicate names, addresses, or social security numbers show up on the City's current <br />database, the Utility shall identify the duplicates as "Red Flags" and shall then use due diligence in order to <br />determine whether any identity theft is being attempted or has occurred. <br />D. Such due diligence shall include an attempt to verify the validity of any new customer information that is <br />submitted and that has been identified as a Red Flag, as well an attempt to verify the validity of the <br />information on the existing database that comprises the Red Flag. If, in the Utility's opinion, invalid <br />information has been submitted or exists on the system, the Utility shall notify the customer(s) in question. <br />As appropriate, the Utility may also take other steps including the following: <br />1. Monitoring of the new and existing accounts. <br />2. Reopening accounts with new account numbers. <br />3. Not opening the new account. <br />4. Closing the existing account. <br />5. Not attempting to collect on accounts or not selling accounts to debt collectors. <br />6. Notifying law enforcement officials. <br />7. Making a determination that no response is warranted under the particular circumstances. <br />Section 3. EXISTING CUSTOMER ACCOUNTS <br />• A. The Utility shall regularly monitor existing customer accounts, authenticating customers where necessary, <br />monitoring transactions and any suspicious account activity, and verifying the validity of any change of <br />
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