2008 Parking Study Final Report - Laserfiche WebLink

Home Browse Search

22 2.4.5 Travel Demand Management Travel Demand Management (TDM) involves actively managing travel demand rather than simply trying to accommodate the travel demand that naturally occurs. TDM measures (and entire TDM programs) can be divided into three broad categories: · Information and Encouragement. This is passive encouragement to change travel behavior, such as with information posters or leaflets. · Support Services. These are physical measures or services. Often they involve supporting people who choose to use alternative modes, with measures such as ride-matching services, priority spaces for carpoolers, or installing bicycle racks and showers. They can also include provision of the alternative modes themselves (for example, providing a park-and-ride service). This category also includes measures to avoid or reduce commuting into downtown, such as telecommuting or a compressed work week. · Financial incentives and disincentives. These include measures such as parking fees and free transit pass programs. This category also includes measures required by ordinances, such as maximum parking limits or mandatory TDM plans for new developments. Experience has consistently found that information-only programs have minimal effects on travel behavior. Programs with support services have noticeable effects, but the greatest effects are from programs that combine the support services with real incentives and disincentives. As described in Section 4.2, the price of parking is a very important incentive. It should also be noted that the extent and level of employer participation is a key sensitivity in the effectiveness of TDM packages. Financial incentives and disincentives Provide services and facilities that support alternatives Provide information and encouragement, but no services Effectiveness in reducing parking demand