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<br /> v <br />enhancements; would provide a way to manage on-street parking availability, thus ensuring that <br />drivers can find a space easily; and would discourage commuters from using on-street spaces that <br />are needed for shoppers and visitors. <br />In a busy, desirable downtown such as Charlottesville, with a limited parking supply, it is difficult to <br />provide both (a) free on-street parking and (b) assurance that customers and visitors can always find a <br />convenient space. Charging for the most convenient spaces provides the most effective tool for <br />managing the system and ensuring spaces are available. However, the Stakeholder Group believes that <br />introducing charges for on-street parking is not realistic in the current economic situation. <br />The City should nevertheless try to make progress toward more pro-active management of downtown <br />parking. Parking enforcement should be seen positively as an important means of making the best use of <br />downtown parking spaces for shoppers and visitors. An important initial step should be to bring <br />enforcement under the same roof as traffic engineering, as part of an integrated management structure <br />for on-street parking. This would not only help to ensure an appropriate level of enforcement, but also <br />allow the ‘ambassador’ or ‘welcome’ role to develop. <br />PaPaPaParking Exempt Zonerking Exempt Zonerking Exempt Zonerking Exempt Zone <br />The market is generally providing parking for developments within the Parking Exempt Zone (PEZ) at <br />a similar level to the City’s requirements for areas outside the PEZ. The PEZ is not currently causing <br />any problems. Recent developments have been able to lease existing parking spaces in order to meet <br />market needs (including financiers’ requirements). However, the City is concerned that once these <br />existing spaces are all in use, it may be less easy for the market to provide spaces for new developments. <br />Practice varies widely in other cities – there is no one standard or ‘correct’ system. <br />The recommendation is to replace the PEZ with the following system: <br />· Set minimum parking standards, with the developer having the option of paying a fee in lieu of <br />some or all of the parking required. The City would use in-lieu fees to provide a combination of <br />parking and/or support for alternative modes of travel. We recommend setting this minimum <br />standard at one parking space per residential unit, plus 50 percent of the required parking for <br />non-residential uses already specified in the City’s code. In-lieu parking fees should be set at a <br />value that is proportionate to the cost of providing the intended off-site parking or <br />transportation improvement, and at a value that is not so high that it will deter downtown <br />development and/or encourage construction of on-site parking. <br />· Incentivize employer participation in travel demand management (TDM) programs. Encourage <br />the implementation of employee transit pass, parking cash-out, car sharing, or similar travel <br />demand management strategies by not only promotion but also allowing participation to count <br />toward reductions in parking or in-lieu fee requirements. These strategies have the potential to <br />reduce the demand for parking while encouraging additional walking, cycling, and transit use, in <br />line with City goals. <br />· Expand permit parking and create parking benefit districts as needed. To avoid parking <br />spillover into residential neighborhoods adjacent to downtown, it may be necessary to establish <br />additional permit parking zones (such as currently exists in North Downtown), or parking <br />benefit districts, which would allow neighborhoods to generate revenue by charging visitors to <br />park on neighborhood streets. <br />TransitTransitTransitTransit and Other Pr and Other Pr and Other Pr and Other Projectsojectsojectsojects <br />It is estimated that around 1-2% of downtown employees (250-300 people) ride transit to work on a <br />typical day. There is also likely a smaller number of downtown shoppers and visitors riding transit. <br />Three-quarters of downtown employees live outside the Charlottesville Urban Area. CTS does not serve <br />them, nor could it realistically be expected to do so. This partly explains why the transit share (1-2%) is <br />so low. It also limits the opportunities for growing transit ridership.