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WEST MAIN STREET PARKING OPPORTUNITIES AND ANALYSIS <br /> City of Charlottesville <br /> <br />Nelson\Nygaard Consulting Associates Inc. | 23 <br /> Enforcement of parking fees may be required to provide a “level playing field” and to <br />ensure that price gouging is deterred. As previously stated this could be collectively <br />managed through a BID or Parking Authority. <br /> Overcoming the initial public hesitancy of valet parking as shown through the parking <br />and travel survey where 78% of respondents stated they would be unlikely to utilize <br />public valet. A marketing campaign would be needed to make people aware and <br />comfortable with this option. <br />Remote Employee Parking <br />Remote parking for employees would utilize available parking at the outskirts of the West Main <br />Street corridor where demand is lower. The location of the remote parking would be tied into the <br />existing trolley service or provided with a separate shuttle service to the corridor. <br />Benefits <br /> Would remove employees from the in-demand spaces along West Main Street. <br /> Would provide employees with either free or low cost all-day parking. <br />Limitations <br /> The availability of a remote parking facility. <br /> Cost to provide a remote facility. As previously stated this could be collectively managed <br />through a BID or parking authority. <br />Challenges <br /> Encouraging employees to utilize a remote location. <br /> Ensuring the safety of employees especially restaurant/bar staff that leave work past <br />midnight. <br />Municipal Parking Development <br />With the implementation of the recommended policies and strategies described above to manage <br />parking along the West Main Street corridor, the need for a newly constructed municipal parking <br />resource (off-street) would not be needed, certainly not in the near future. However, with such a <br />large portion of the existing parking spaces being privately owned in and near the corridor the <br />land could be redeveloped or simply remain as private parking. As such, the potential in the <br />future for a public parking garage to accommodate the parking demand could be feasible. <br />Benefits <br /> Would provide a significant increase in publicly available parking. <br /> Would alleviate the need for corridor-wide collaboration of the individual parking lot <br />owners/operators. <br />Limitations <br /> The availability of a property for a new parking facility. <br /> Cost to provide a new facility. Recent studies by the VTPI show the national average for <br />constructing an off-street parking space at $15,552 with additional “soft” costs at 30-40% <br />(design, permits and financing) of the total construction cost. <br />Challenges <br /> Using the above cost estimates a 200-space facility would require over $6million for <br />construction and an annual operating budget of $250,000.