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WEST MAIN STREET PARKING OPPORTUNITIES AND ANALYSIS <br /> City of Charlottesville <br /> <br />Nelson\Nygaard Consulting Associates Inc. | 28 <br />RECOMMENDATIONS <br />The recommendations that follow were developed to prioritize the parking needs and demands of <br />West Main Street as well as informing the planning process as future development is proposed in <br />conjunction with the West Main Street Master Plan. The recommended actions provide for the <br />short-term and then several additional recommendations for consideration. <br />Summary <br /> <br />Short-Term Recommendations <br /> Creation of a City Parking Department to oversee the on-street and off-street parking <br />system City-wide. <br /> Implementation of a robust parking enforcement strategy to help create availability and <br />to better balance parking demand in the West Main Street corridor. <br /> Implementation of a metered parking district along West Main Street to include smart- <br />meters, allowing multiple payment methods (i.e., credit card, pay-by-cell). <br /> Consideration of the use of Smart parking technologies should be considered to enhance <br />customer convenience, information, revenue collection, enforcement, and overall <br />efficiency.(e.g., pay-by-phone, credit card meters, parking app) <br /> Creation of metered on-street parking to enable demand-responsive pricing in order to <br />help create availability and manage occupancy within the corridor. <br /> Implementation of Shared Parking Policies and Management Regulations for private <br />property owners and existing parking facilities through the City Parking Department and <br />Planning Office <br /> Designation of employee parking areas that are price and convenience competitive with <br />customer spaces to help ease user conflicts at prime front-door spaces. <br /> On-going monitoring of parking utilization in order to adjust programs in response to <br />performance on the ground. <br /> Development of an implementation program for pricing, regulatory, signing, and <br />technology changes, including a robust outreach and education program. <br />Additional Recommendations <br /> The City should establish a parking & transportation fund that reinvests parking <br />revenues generated on the corridor on West Main Street improvements and connections <br />to remote parking. <br /> Decisions should be made in close coordination with West Main Street’s business <br />community with the creation of a Business Improvement District. <br /> The City should consider creating and offering a municipal management program for <br />private parking facilities to improve utilization of these assets and generate new public <br />and private revenues.