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SHOPPING CENTER. IN ADDITION THERE MAY BE NOT MORE THAN ONE WALL SIGN FOR EACH BUSINESS ESTABLISHMENT WITHIN THE SHOPPING CENTER. (E) IN B-3 BUSINESS DISTRICTS: • (1) ANY SIGN PERMITTED IN A B-2 BUSINESS DISTRICT. (2) SIGNS APPLICABLE TO GOODS SOLD OR SERVICES RENDERED ON THE LAND OR BUILDING UPON WHICH THEY ARE DISPLAYED OR STATING THE NAME OF THE ESTABLISHMENT PROVIDED THAT NO SUCH SIGN SHALL PROJECT BEYOND THE PROPERTY LINE MORE THAN FOUR INCHES. FURTHERMORE, IF SUCH SIGN BE A WALL SIGN IT SHALL NOT EXCEED 200 SQUARE FEET AND IF IT BE A GROUND SIGN IT SHALL NOT EXCEED 200 SQUARE FEET NOR BE MORE THAN 25 FEET IN HEIGHT. (3) ROOF SIGNS SO LONG AS THEY DO NOT EXCEED 100 SQUARE FEET ON EACH OF TWO SIDES ARE NOT USED FOR PRODUCT ADVERTISING AND ARE NOT ERECTED ON BUILDINGS EXCEEDING THREE STORIES OR FIFTY FEET IN HEIGHT. (4) PAINTED SIGNS SO LONG AS THEY DO NOT EXCEED 320 SQUARE FEET. (5) PROJECTING SIGNS SO LONG AS THEY COMPLY WITH THE REQUIREMENTS OF SECTION 27.12 2 (C). (6) BILLBOARDS SO LONG AS THEY COMPLY WITH THE REQUIREMENTS OF SECTION 27.12 2 (F). (7) ONLY ONE SIGN IN ADDITION TO EITHER A PAINTED SIGN OR A WALL SIGN MAY BE ERECTED ON A LOT OR BUILDING. AN ADDITIONAL PROJECTING SIGN MAY BE INSTALLED FOR EACH SECONDARY PUBLIC ENTRANCE FACING ON A STREET OTHER THAN THE FRONT STREET. THIS PROVISION HOWEVER DOES NOT APPLY TO BILLBOARDS WHEN ERECTED ON AN UNOCCUPIED LOT. (F) IN M-1 RESTRICTED INDUSTRIAL DISTRICTS AND IN M-2 INDUSTRIAL DISTRICTS: • ANY SIGN PERMITTED IN A B-3 BUSINESS DISTRICT. 2. ADDITIONAL REGULATIONS: (A) GROUND SIGNS. (1) NO GROUND SIGN SHALL BE ERECTED WITH A TOTAL LENGTH GREATER THAN 30 FEET OR TOTAL HEIGHT GREATER THAN 25 FEET ABOVE THE LEVEL OF THAT PORTION OF THE STREET UPON WHICH THE SIGN FACES OR ABOVE THE ADJOINING GROUND LEVEL IF SUCH GROUND LEVEL IS ABOVE SUCH STREET LEVEL. (2) THE THICKNESS BETWEEN THE PRINCIPAL FACES OF ANY GROUND SIGN SHALL NOT EXCEED 3 FEET. (B) WALL SIGNS: (1) NO WALL SIGN SHALL BE ERECTED LESS THAN TEN FEET ABOVE THE SIDEWALK OR GROUND.9 NOR EXTEND MORE THAN TEN FEET ABOVE THE TOP OF THE ROOF OF THE MAIN BUILDING TO WHICH IT IS ATTACHED NOR EXTEND BEYOND THE ENDS OF THE WALL UNLESS IT MEETS ALL THE REQUIREMENTS FOR PROJECTING SIGNS. (C) PROJECTING SIGNS: (1) NO PROJECTING SIGN ERECTED OVER A SIDEWALK AREA SHALL BE LESS THAN TWELVE (12) FEET ABOVE THE SIDEWALK NOR FURTHER THAN TWO (2) FEET FROM THE FACE OF THE WALL TO WHICH IT IS ATTACHED, MEASURING FROM THE POINT OF THE SIGN NEAREST THERETO. NO SUCH SIGN OR PART THEREOF SHALL EXTEND NEARER THE CURB LINE THAN TWO (2) FEET. NO SUCH SIGN ERECTED OVER A PUBLIC DRIVEWAY OR AN ALLEY SHALL BE LESS THAN SIXTEEN (16) FEET ABOVE THE LEVEL OF SUCH DRIVEWAY OR ALLEY. (2) PROJECTING SIGNS SHALL NOT EXCEED 100 SQUARE FEET ON EACH OF TWO SIDES AND WHEN ANY SUCH SIGN EXTENDS OVER A SIDEWALK AREA OR OTHER PUBLIC WAY IT SHALL NOT EXCEED 45 SQUARE FEET. (3) THE THICKNESS BETWEEN THE PRINCIPAL FACES OF ANY PROJECTING SIGN SHALL NOT EXCEED 18 INCHES. (D) MARQUEES. (1) MARQUEES PROJECTING BEYOND THE PROPERTY LINE SHALL BE ERECTED WITH A CLEARANCE OF NOT LESS THAN NINE (9) FEET ABOVE THE ADJACENT SIDEWALK LEVEL, SHALL NOT EXCEED 3 FEET IN THE VERTICAL DIMENSION AND SHALL NOT EXTEND BEYOND A VERTICAL PLANE 2 FEET INSIDE THE CURB LINE. • (2) SIGNS ON A MARQUEE SHALL NOT EXCEED 20 SQUARE FEET ON ANY SIDE OR FRONT SECTION OF THE MARQUEE. SUCH SIGNS MAY EXTEND ABOVE THE TOP OF THE MARQUEE PROVIDED THE VERTICAL DIMENSION OF THE STRUCTURE INCLUDING BOTH MARQUEE AND SIGN SHALL NOT EXCEED THREE FEET. IF SUCH SIGNS ARE TO BE ILLUMI- NATED., INDIRECT TYPE LIGHTING MUST BE USED. (E) ROOF SIGNS. NO ROOF SIGN SHALL EXCEED 200 SQUARE FEET IN AREA NOR EXCEED 20 FEET IN HEIGHT FROM THE ROOF OF THE BUILDING TO THE TOP OF THE SIGN, NOR BE NEARER THAN 10 FEET TO A PROPERTY LINE. ONLY ONE SUCH SIGN MAY BE ERECTED ON ANY BUILDING. ALL ROOF SIGNS SHALL MAINTAIN A DISTANCE OF NOT LESS THAN FIVE FEET FROM THE ROOF LEVEL EXCEPT FOR NECESSARY STRUCTURAL SUPPORTS. (F) BILLBOARDS. BILLBOARDS SHALL NOT EXCEED 320 SQUARE FEET IN AREA NOR SHALL THEY BE STACKED HIGHER THAN 29 FEET IN HEIGHT. MORE THAN ONE BILLBOARD MAY BE ERECTED ON AN UNOCCUPIED LOT. 3. SIGNS NOT TO CONSTITUTE TRAFFIC HAZARD NO SIGN SHALL BE LOCATED AT THE INTERSECTION OF ANY STREETS IN SUCH A MANNER AS TO OBSTRUCT FREE OR CLEAR VISION OR AT ANY LOCATION WHERE, BY REASON OF THE POSITION, SHAPE OR COLOR, IT MAY INTER- FERE WITH, OBSTRUCT THE VIEW OF OR BE CONFUSED WITH ANY AUTHORIZED TRAFFIC SIGN, SIGNAL OR DEVICE. NO SIGN SHALL MAKE USE OF THE WORDS "STOP". "LOOK".. "DANGER" OR ANY OTHER WORDS PHRASE, SYMBOL OR CHARACTER • THAT MAY INTERFERE WITH; MISLEAD OR CONFUSE TRAFFIC. SECTION 27.13 - WIND LOADS. THE EFFECT OF LOCAL WIND PRESSURES SHALL BE THOROUGHLY CONSIDERED IN THE DESIGN AND INSTALLATION OF ALL SIGNS. THE BUILDING CODE OF THE CITY OF CHARLOTTESVILLE PROVIDING FOR MINIMUM WIND LOADS SHALL