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55 <br /> <br />Garrett Street, and if downtown thrives all of Charlottesville thrives. Ms. Fenton said <br />that if the district does not work it will sunset. <br /> <br /> Ms. Lisa Murphy, Box 4226, said that property will increase in value as a result of <br />the district, and the average store will only be taxed an additional $30 a month which is <br />equal to a small newspaper ad. Ms. Murphy said she believes the money will come back <br />ten fold. Ms. Murphy credited Council for changing the ordinance and said she thinks it <br />has been a very open process. <br /> <br /> Mr. Ralph Main, 703 E. Jefferson Street, an attorney owning an office building <br />within the proposed boundary, vehemently opposed the inclusion of his property within <br />the district. He said he sees no rational basis to include it within the district, and feels it <br />only benefits merchants. Mr. Main said that if Council levies a tax, which he hopes they <br />will not, everyone should participate. <br /> <br /> Ms. Alexandria Searls, 1316 Chesapeake Street, said she thinks that since a new <br />ordinance has been prepared that Council should have two more public hearings to be <br />fair. Ms. Searls said it probably addresses real needs, but she encouraged Council to wait <br />until the new Councilor takes office to vote on the matter. <br /> <br /> Mr. Tyler Sewell of DPOC, said we need to think about what the downtown area <br />can be in the future, and supported the proposal. Mr. Sewell said he welcomes more <br />participation in DPOC. <br /> <br /> Ms. Kay Peaslee, Second Street, N.W. said she has lived downtown for 20 years <br />and had a business downtown for ten years. She said that Fridays After Five, the City <br />Market, and various festivals are what make downtown a special place. Ms. Peaslee said <br />that if property values go too high small businesses with be driven out. <br /> <br /> Mr. Vestegarden, owner of an office building within the proposed district, said that <br />the proposal is taxing many for the benefit of the few. <br /> <br /> Mr. Simon Harvey, a business owner downtown, said he likes the idea of a service <br />district, but questions some of the reasoning behind the proposal. Mr. Harvey suggested <br />that instead of adopting the proposal that Council make it easier to do certain things and <br />hold off on the tax part. Mr. Harvey said that signage is a big issue, and said more input <br />is needed on the proposal. <br /> <br /> Mr. John Dezio, owner of property at 414-416 E. Jefferson Street, said that he will <br />not benefit fi:om the proposal. He said the downtown mall is an urban park and the <br />expense belongs to all of us. He said it is also a business location and those who choose <br />to be there benefit because they are in an urban park. Mr. Dezio said the boundary lines <br />should be narrowed to only include merchants who will benefit. Mr. Dezio said the <br />concerns of merchants are different than those with offices in the Court Square area. <br /> <br /> Mr. Larry Engle, downtown business owner, said that he thinks the district is a <br />good idea, but he has questions about the ordinance, and is concerned that the business <br />community has not really been involved. Mr. Engle suggested that Council step back and <br />study it more, and said the ordinance needs to be more concrete. <br /> <br /> Mr. David Pettit said that it is hard to finance special needs within the district out of <br />general government revenues. Mr. Pettit said others will benefit if the area is <br />economically viable. <br /> <br />As there were no further speakers, the public hearing was closed. <br /> <br /> Mr. Caravati said that he feels more outreach is needed and there needs to be a <br />period of study with a large public element to it. <br /> <br /> Mr. Toscano sai~ he thirds it is appropriate for Council to take time to digest what <br />they have heard, and suggested ~that a subcommittee be formed to include at least one <br />Councilors and representatives ~m DPOC :tg sort out the issues. Mr. Toscano suggested <br /> <br /> <br />