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5 <br />nd <br /> AS AMENDED (2 reading) <br /> <br />ORDINANCE <br />j. : “AN ORDINANCE APPROVING AND ADOPTING A <br /> SCHEDULE OF FEES PURSUANT TO CITY CODE 34-10(a) APPLICABLE TO <br /> VARIOUS SERVICES AND FUNCTIONS ADMINISTERED BY THE CITY’S <br /> DEPARTMENT OF NEIGHBORHOOD DEVELOPMENT SERVICES, RELATED <br /> TO APPLICATIONS, PETITIONS, INSPECTIONS, PERMITS AND APPROVALS <br /> REQUIRED BY THE CITY’S ZONING ORDINANCE, SUBDIVISION <br /> ORDINANCE, WATER PROTECTION ORDINANCE AND ORDINANCES <br /> RELATING TO THE USE AND OCCUPANCY OF CITY STREETS AND <br />nd <br /> RIGHTS-OF-WAY” (2 reading) <br /> <br />APPEAL <br />: BOARD OF ARCHITECTURAL REVIEW DECISION RE: PAVILION <br />SIGN <br /> <br /> Ms. Mary Joy Scala said that the Board of Architectural Review approved the 4’ x <br />6’ sign, with an LCD screen, for the Charlottesville Pavilion on the condition that it be <br />turned 90 degrees from the mall. She said the BAR was concerned with setting a <br />precedent. <br /> <br /> Mr. Norris asked if signs are allowed now within the Pavilion during events, and <br />Ms. Scala said it may be possible under the terms of their lease. <br /> <br /> Mr. Kirby Hutto, General Manager of the Pavilion, said there are currently three <br />LCD screens visible within the Visitors Center, one in the window of the Paramount and <br />one in the window of the Cville Review office. He said the screen will only be <br />uncovered during Pavilion events and there will be no audio. <br /> <br /> Mr. Huja asked what will be advertised on the screen, and Mr. Hutto said <br />upcoming performances and sponsor messages. He said he is open to restrictions Council <br />may want to make. He said it is more efficient to have a permanent sign rather than <br />having to put up and take down temporary signs. <br /> <br /> Responding to a question from Mr. Taliaferro, Mr. Hutto said the LCD will be <br />32” diagonal. <br /> <br /> Responding to a question from Dr. Brown, Mr. Hutto said that the screen will be <br />operational two hours before the gates open and through the conclusion of the event. <br /> <br /> Mr. Fred Wolf, Chair of the BAR, said the BAR cannot regulate signs within <br />businesses. He said the BAR was concerned that the sign was becoming more of a <br />billboard. He said there were also concerns about the scale of the sign. He said the <br />compromise was turning the sign 90 degrees to avoid visual clutter. He said the BAR <br />voted 5 – 2 to approve the sign with the condition. <br /> <br /> Mr. Norris asked if the BAR would have felt the same if there was no LCD <br />screen, and Mr. Wolf said the screen and the precedent it sets were of great concern. <br /> <br /> Mr. Huja asked if a proposal without the LCD screen was presented, and Mr. <br />Wolf said no. <br /> <br /> Mr. Huja said the BAR’s role is to follow rules and ordinances. He said no <br />internally lighted signs are allowed on the mall, and he asked how the BAR rationalized <br />allowing the LCD screen. <br /> <br /> Mr. Wolf said the ordinance is vague on whether a LCD screen is allowed. He <br />said the BAR has historically been careful about monument signs. He said the screen <br />was tied to periods of use of the Pavilion, and he noted that they can place as many <br />temporary LCD signs now as they want. He said the BAR felt it was a compromise that <br />fit and made sense. <br /> <br /> <br />