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14 Dr. Brown said we need to make sure people know the mall is open for business and that parking is available. He said that is important and something we should do. He said this project encompasses more blocks than the east end construction, but will be done in a shorter time period. He said he is not sure he is willing to commit to a long- term marketing plan. He said he is willing to go along with assisting with advertising. He said he would rather have businesses contribute than us reimbursing them. He said he supports approving half of the amount requested as an initial infusion and match. He said staff can come back with a plan for the remaining amount. On motion by Dr. Brown, seconded by Mr. Huja, Council approved the Resolution authorizing $50,000 in a dollar for dollar match for cash or in-kind contributions for marketing expenses for the mall renovations by the following vote. Ayes: Dr. Brown, Ms. Edwards, Mr. Huja, Mr. Norris, Mr. Taliaferro. Noes: None. WHEREAS , the Downtown Mall will be undergoing signification reconstruction over the next two (2) years; and WHEREAS , the Downtown Business Association and other mall merchants have proposed that the City alleviate the impact on their businesses by contributing a maximum of $50,000 to support and implement a marketing plan for the Downtown Mall during the reconstruction period; and WHEREAS , the City funding would be matched dollar-for-dollar by the Downtown Business Association in either cash or in-kind services; and WHEREAS , a committee of Downtown Mall merchants and City staff would be created to oversee the development and implementation of such marketing plan; now, therefore BE IT RESOLVED by the City Council of the City of Charlottesville, Virginia that the sum of $50,000 of currently appropriated funds in the Capital Improvement Fund (Mall Construction Account P-00156), is hereby allocated to support marketing efforts during the reconstruction of the downtown mall, BE IT FURTHER RESOLVED by the City Council of the City of Charlottesville, Virginia that the City will match, dollar-for-dollar, expenditures for marketing by Downtown Mall merchants or businesses, in either cash or in-kind services, as approved by City staff, up to a maximum of $50,000. OTHER BUSINESS rd Mr. Tolbert said the parking study will be presented to Council on November 3, and there will be a meeting with businesses next week. He said staff feels there should not be a lot of major changes during the mall renovation. He said the issue of parking across the tracks will be contentious. Mr. Huja asked if staff will be presenting the eastern connector report, and Mr. Tolbert said it will be scheduled for November. Mr. O’Connell presented a report on the airport runway expansion to Council, and suggested that the Airport Manager come to Council in two months to talk about their plans. th It was agreed that the poverty work session would be moved to November 6. Mr. O’Connell said that a budget report will be presented to Council on th November 17 for this year and next year. He said a freeze has been put on new capital projects and new hires. PUBLIC There were no matters by the public.