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• MOSS & BARNETT A PROFSWIONAL A6 .IATION Mr. Clyde Gouldman Page 9 September 23, 1994 would prefer to detailed below). "CableValue" customize your channel line-up (as If you now receive Economy Service, and you want to continue to receive the same selection of channels at the same price you do not need to do anything. You will notice a change in the itemization of your monthly bill: from now on you will see one line item for Basic Service and a second for "CableValue" (all channels in the "CableSelect 1" category as listed on the attached chart). "CablePlus" -- Your Best Value If you now receive Standard Service, and you want to continue to receive the same selection of channels at the same price, you do not need to do anything. You will notice a change in the itemization of your monthly bill: from now on you will see one line item for Basic Service, a second for "CableValue" (all channels in the "CableSelect 1" category on the attached chart), and a third for "CablePlus" (all channels in the "CableSelect 2" category). Based on the foregoing, it appears Charlottesville subscribers did not have to make any affirmative election to switch from either Economy Service or Standard Service to the new a la carte packages offered by Adelphia. Rather, these subscribers were automatically switched to the new a la carte packages if they did nothing in response to the customer service information. The high subscriber numbers for these new a la carte packages (CableValue equals 24,117 system wide subscribers and CablePlus equals 17,742 system wide subscribers) suggests that this marketing strategy was successful for Adelphia. Since subscribers were not required to make an affirmative election to select the new a la carte packages, Adelphia utilized a negative option in marketing the new a la carte packages. 10. The affected programmers object to the restructuring of their services into "a la carte" packages. We have not contacted any of the programmers whose programming was removed from regulated tiers and placed in an a la carte format. However, since the overwhelming majority of subscribers appear to have chosen to purchase the packages Adelphia created in the a la carte format, programmers likely saw little decrease in the number of subscribers who purchased packages which included their programming.