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GOAL 4: A strong, creative and diversified economy OUTCOME (GOAL) MEASURES •net gain in jobs •gross receipts by business sector •commercial occupancy &v acancy rate •property values (residential ,c ommercial, new construction)INTERMEDIATE MEASURES •GO participants employed •unemployment rate •business by sectors and the change o ver tim e •C ity SWAM/DBE vendors •sales tax revenues •meals tax revenues •BPOL tax revenues •travel spending •lodging tax revenues OBJECTIVES 1.Develop a quality workforce 2.Attract and cultivate a variety of businesses 3.Grow and retain viable businesses 4.Promote tourism through effective marketing